Senior UA Manager (Facebook)

Hitapps is a GameDev company specializing in two areas: Hybrid-casual & Casual (Puzzle/Brain Teasers). We have several successful products in both categories with a combined total of over 100 000 000 downloads, and we are currently featured in the top charts in the Games section. We adhere to principles of openness and transparency, and we are results-oriented while valuing work-life balance.

Currently, we are in search of a Senior UA Manager whom we will entrust with the development of our games.

What are you working on?

• Genres: Puzzle, Casual, Word Games
• Platforms: iOS, Android

For which tasks (responsibilities)?

• Setting up and launching advertising campaigns in Facebook Ads;

• Acquiring traffic from other sources;

• Evaluating the quality of acquired audiences according to KPIs;

• Collaborating with the motion team for the creation and testing of creatives;

• Formulating hypotheses, conducting A/B tests, and analyzing their results.

What kind of professional are we looking for?

• Minimum 2 years of experience working with Facebook for mobile games with IAA/IAP monetization and budgets of $100k+ per month;

• Advanced knowledge of Facebook Ads (auction mechanics, optimizers, campaign scaling, creative testing, etc.);

• Understanding of mobile analytics principles, experience with AppsFlyer/Adjust;

• Knowledge and understanding of mobile metric calculations, including CPA, ARPPU, LTV, ROAS, CVR, Retention, etc;

• Analytical mindset, attention to detail, and strong communication skills;

• Goal-oriented with responsibility for the results of your work, collaborating within the UA team and with related departments, sharing knowledge and experience;

• Experience with SRN channels and ad video networks and understanding of their auction mechanics will be a plus;

• English level — Intermediate+

Why do we enjoy working here?

• Official employment;

• High salary level;

• Medical insurance;

• 100% compensation for vacations, sick leave, and day-offs;

• Compensation for educational and sports activities;

• Work in a team without bureaucracy;

• Opportunity to influence processes within the department.

Let's create hits together!