Head of User Acquisition

G5 Entertainment is the leading Swedish developer and publisher of mobile games for the international market. 

Our team is made up of 600+ talented professionals from five countries and seven cities, who are passionate about games, value quality above all else, and continue to develop and hone their craft by creating popular mobile hits that delight players all over the world.  

We’re always looking for fresh ideas and new colleagues.  G5 is looking for you!

What are you working on?

• Genres: Casual, Puzzle
• Platforms: iOS, Android, Browser, Mobile

Team size and structure?

Team up to 15 people

For which tasks (responsibilities)?

WHAT YOU WILL DO

• Develop and own the UA strategy and its implementation across G5’s portfolio of casual games with a monthly multi-million dollar budget. 

• Manage several UA teams across the globe to deliver unparalleled results and operational excellence.

• Ensure that G5’s UA employs cutting-edge approaches and technologies, whether it’s BI solutions, LTV prediction models, programmatic buying algorithms, UA automation or something else that’s yet to surface.

• Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical and Engineering teams.

• Serve as a main point of contact and expert for the Product Teams in the field of UA. 

• Manage the relationships with all of the key UA partners to ensure the best outcomes and competitive advantages for G5.

• Cultivate a growth-oriented, data- and achievement-driven mindset of the UA teams while also inspiring a good-natured and friendly working environment.

What kind of professional are we looking for?

WHO WILL BE A GREAT FIT

• A minimum of 3-5 years of proven UA experience within the mobile games industry across more than just Facebook or Google Ads.

• Technical background and/or deep understanding of automation, programmatic buying, analytics and machine learning with regards to UA.

• Verifiable track record of growing revenue with the help of UA and managing multi-million dollar budgets.

• Success at building teams and processes to thrive in a fast-paced, ever-changing environment.  

• Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs.

• Uncanny ability to derive actionable insights from scraps of data.

• A strong plus: experience with casual games (e.g. match-3, hidden object, mahjong and other casual genres).

• A plus: skills at programming (e.g. Python) and querying data (e.g. SQL).

What is important for us in a person?

• Must-haves: a positive attitude, a passion for games and a love of problem-solving.

Why do we enjoy working here?

• Full-time position, a flexible work schedule (you can work remotely);

• Formal employment, full social package(health insurance included);

• Job salary based on an interview;

• Friendly team members and open-to-everyone working environment;

• English language courses;

• Gym and fitness classes for the employee.